Marketing Your ADHD Business Without Overwhelm: My Top Tips
Hey there, fellow ADHD entrepreneur! Does marketing your business feel like a never-ending to-do list that just won’t quit? Because this used to feel like this all the time, but over the years, I’ve figured out ways to make marketing my life much easier! I’ve learned a few simple, no-BS strategies, and I'm here to share some tips to help you market your ADHD business without feeling overwhelmed. Dare I say, you might even start to enjoy it!!???
1. Use a Social Media Scheduler to Stay on Track
Finding a scheduler that fits my needs was a game-changer. There are so many out there that it can feel overwhelming to find one that will fit your needs and budget. I have used Buffer for years, but they have changed their plans and recently done away with allowing me to stay with my old plan and pricing, so I’ve moved on to Metricool. Both of these are user-friendly and have free versions, which lets you see how they work without spending any money, which you know, as a financial coach, I love!
Here’s a quick summary of these two social media schedulers:
The analytics dashboard is amazing, offering insights from nearly all your social platforms in the free plan, with LinkedIn and Twitter as exceptions.
It allows you to schedule up to 50 posts per month across all your platforms for FREE. The free plan also allows you to link one free account for each platform, so it’s very versatile and could even be enough for you right now.
It has a feature called auto lists, which allows you to load up posts and then schedule them on repeat based on the schedule you set up. It's not great for all social platforms, but I’ve been trying it out for Pinterest with positive results.
The planning tab shows the best time to post on Facebook, Instagram, TikTok and YouTube.
Paid plans start at $22 USD/month if you choose to pay monthly. The lowest paid plan allows you to set up 5 ‘brands,’ a brand being one account for each social channel. Personally, I use two channels because I have one for Money Mindset Financial Coaching and one for the Mind + Money Podcast. I also have two LinkedIn accounts linked (personal and business pages).
Buffer:
Buffer also has a lot of analytics information, but the free plan has what they call ‘basic analytics’. I’m still on a paid plan, so I can’t say exactly what the free plan shows. If you’re reading this after March 25, 2025, leave a comment or email me, and I will see how basic they are and update this blog post!
The free plan includes 10 posts on up to three different social media platforms. Paid plans start at $6/month per social media platform. So, if you don’t have many social channels but want to post more than 10 times a month from each account, this is an affordable option.
The paid plan has other features that I haven’t used. I didn’t get access to them on my plan because I chose not to upgrade when they switched their plans up.
Quick Tip:
Block out specific times for content creation, networking, and, yes, even downtime. Your ADHD brain will thank you! For my fellow ADHD entrepreneurs with a monthly cycle, it can be helpful to learn what times in your cycle you feel most creative.
A social media scheduler gives you time to plan and breathe so you won’t constantly scramble to create content! Dedicating time to content creation when I am feeling creative and inspired helps me stay consistent on the days that I have low energy and zero desire to be in content creation mode!
2. Focus on What Works for You
Forget the cookie-cutter strategies that everyone else is using and what the ‘experts’ say you should do. If blocking off 4 hours a week hurts your brain, and you excel when you make a game out of it to create a challenge, go for it! Think: how many posts can I create and schedule in an hour!
There’s also so much pressure to invest a lot of time in a content strategy and create content that aligns with that strategy, and yes, that is amazing! But if you resist doing that and it leads to you never creating content, let yourself be more impulsive and learn what works and what doesn’t.
Remember:
Your success isn’t measured by having a rigid plan that snuffs out your creativity. It’s measured by finding what works for you. Experiment, adjust, and do what feels right.
3. Review, Repurpose, and Rinse
I firmly believe in working smarter, not harder. Instead of continuously reinventing, review your posts that performed well. Which posts attracted the most attention? What type of content received significant engagement? Use that information to refresh your top-performing work. Sometimes, I'll take a successful post, make minor adjustments to the caption, alter the graphic, and then schedule it. This process takes under 10 minutes, and trust me, the likelihood of anyone noticing is virtually zero, especially if the post is one to two weeks old!
Ideas for Repurposing:
Turn a popular blog post into a series of social media updates.
Create a quick video recap of a successful webinar.
Update an old guide with new insights and share it with your audience.
4. Don’t Forget to Share What You Do
It might sound basic, but it’s amazing how easy it is to get lost in the day-to-day tasks and creating content to help educate your followers. I’m guilty of it, too. Always remember to share about your business and what step someone can take to explore the options to work with you. We think it’s obvious and that we talk about it too much, but I bet you don’t! Go back and look at your last five posts. Did you include a CTA (call-to-action) or invite people to take the next step? Yes, you also want to share your wins, values, lessons, and, yes, even your mistakes to build trust, but you also need to talk about your offers!
My Approach:
I openly share, or perhaps overshare, about myself and my business, while also trying to balance that with content that can help you take action if you're not ready for one-on-one financial coaching yet but know you need to make some changes with your money. One thing I don’t worry about is making sure my appearance is polished! If you follow me on TikTok or Instagram, you’ve probably seen me with wild hair, post-workout sweat, or out for a walk in my videos. I’m all about capturing the thoughts I want to share before they disappear, regardless of how I look!
5. Know When to Outsource
There comes a point when trying to do everything on your own just isn’t feasible—and that’s okay. If you’re drowning in tasks, consider outsourcing. Hiring help doesn’t mean you’re not capable; it means you’re smart enough to focus on what you do best. Plus, getting help can free up your time to focus on the core of your business and the activities that directly create revenue!
Outsource When:
Marketing tasks are eating into the hours you need for client work, so you are turning away clients.
You feel overwhelmed and can’t see the forest for the trees, which means you are stalled on many tasks that you either need to do or will lead to business income.
You aren’t getting the results you currently need from your marketing.
I work with clients to get focused on their money, ensuring they know exactly when it makes sense to bring in outside help. It’s all about striking the right balance between making smart financial decisions in your business and doing what you need to do to take care of yourself and not get burnt out! If you are ready for support with building simple, easy-to-manage systems for your business and personal finances to help make your life easier and help you see if bringing in help makes sense, let’s chat!
6. Network and Have Conversations
Let’s be honest—social media isn’t everyone’s cup of tea, and it is a longer path to bringing in new clients if you’re just getting started with it. If you’re not a social media junkie, don’t stress. Instead, prioritize networking and real conversations. Attend events, join local meetups, or schedule one-on-one chats with potential clients and referral partners. Sometimes, a genuine conversation can lead to opportunities that no algorithm ever could.
If you are focused on networking, it’s still wise to remain active on social media. Anyone interested in working with you who visits your social media should be able to see that you’re still in business and scroll through your posts to learn more about you and what you do!
Parting Thoughts 😊
Marketing your business as an ADHD entrepreneur doesn’t have to be a constant battle against overwhelm. With a few strategic tweaks—using a scheduler, working with your natural rhythm, repurposing content, sharing authentically and knowing when to outsource, you can successfully use social media to find your people!
