ADHD Entrepreneur Tips: Pricing Strategies to Avoid Burnout

If you're anything like me, you know that managing everything in your business can feel like trying to catch a squirrel on a caffeine high—fast, chaotic, and a little overwhelming. This can be true for all entrepreneurs, those of us with ADHD can have even more challenges, and leave us more prone to burnout. Real talk: avoiding burnout as an ADHD entrepreneur starts with building a strong financial foundation, which includes getting clear on your pricing strategy. When you know exactly how much you need to earn to cover your personal and business expenses, it takes a huge load off your mind. Plus, it keeps you from falling into the trap of undercharging for your services and overworking yourself into the ground.

Step 1: Get Clarity on Your Personal Finances

Before we dive into pricing, let's talk about your personal finances. You need to know how much you need to pay yourself each month to cover your living expenses. This includes rent or mortgage, groceries, utilities, and yes, even some impulse shopping (because, let's be real, we’re not giving it all up). Understanding this number is crucial because it sets the baseline for what you need to make from your business.

If you’re not sure where to start, I've got a free resource to help ADHD entrepreneurs like you crunch the numbers and get a clearer picture of your numbers.

Step 2: Break Down Your Business Expenses

Now that you know what you need personally, let’s shift gears to your business. List out all your expenses: software subscriptions, marketing costs, equipment, office space, etc. Don't forget to factor in how much you should be setting aside for taxes. A common rule of thumb is to set aside about 30% of your income for taxes, but this can vary depending on your situation. And don’t worry; my free resource linked above helps you with all of this too!

Knowing your business expenses is key to figuring out how much revenue you need to bring in each month to keep things running smoothly. It’s not just about covering costs; it's about making sure you're not dipping into your personal finances to keep the business afloat or into your tax savings to pay your bills!

Step 3: Calculate Your Earnings Goal

Okay, so you’ve got your personal and business expenses sorted. Now, let's get the big picture: add up your personal and business expenses, including that chunk for taxes. This is your monthly earnings goal. This number is super important because it’s going to guide how you price your services.

Step 4: Know Your Work Capacity

This is a big one for us ADHDers. How many hours can you realistically work each week or month without feeling like you’re burning the candle at both ends? It's not about how many hours you want to work or how many hours you think you should work. It's about setting boundaries that protect your energy and mental health.

Figure out how many hours you can work in a week or month and then use that to calculate how many clients you can take on or how many products you can create. And don’t forget to include an estimate for non-client tasks and admin work in your numbers too. Knowing this number will help you figure out how to price your services so you’re not working around the clock just to make ends meet.

Step 5: Set Your Prices

Here’s where it all comes together. Take your monthly earnings goal and divide it by the number of hours you can work each month. This will give you an idea of what you need to be charging per hour to meet your goals. If you're offering packages or products, break down how many you need to sell at what price to hit your target.

Remember, this isn't set in stone. You can adjust your pricing as you go, but having a starting point that reflects your needs will help you avoid burnout and undercharging for your amazing services.

Need More Support?

If you're still feeling a little lost or staring at the spreadsheet that is part of my freebie to help ADHD entrepreneurs needing a little help to get started, don't worry—I've got you covered. Book a free call with me to see how financial coaching can help you hit your goals without burning out.

Getting a handle on your pricing strategy might take some time, but trust me, it's worth it. When you know your numbers, you can make confident decisions that support both your business and personal life. And let's face it, less financial stress means more time and energy to focus on what you love—whether that's growing your business, spending time with family, or just kicking back with a good book!

You've got this!