But raising your prices is a part of being a business owner, so I’m here to help walk you through how to make it happen. The need to increase prices can happen for various reasons, whether due to increased costs, expanding your services, or simply aligning with the value you're providing. Price adjustments are an essential part of running a sustainable business. So, if you haven’t done a price increase in more than 12 months, it’s time to consider it seriously.